Our social media profiles are a representation of who you are and potential employers want to see how you represent yourself. Naturally, they’re going to be curious as to whether you the same online as you are in-person.
The fact of the matter is that in our digital world, you have to stay current with the times and that means having an online presence for any and all purposes. To speed up the hiring process, hiring managers will turn to their online resources to find the best candidate. If you’re not putting yourself out there properly it can hurt your chances despite having an impeccable resume. To beat the competition, you have to deliver everywhere it counts.
It’s hard to draw a line between the right and wrong way to employ social media in your job search. What is clear is knowing which approaches are more effective than others. Much of that will come from using your own judgment but it should also be balanced out with thorough research.
Using social media to set up informational interviews are also great way to go. Social media platforms allow for a direct communication to individuals within the industry. You don’t have to worry getting your foot in the door anymore, you’re already in the room. The challenge is working it in your favor. At a minimum, you’ll want to get on the major sites such as LinkedIn, Twitter, and Facebook.
When reaching out to employers via social media, you have to remember that they’re doing you a favor by responding to you. You’re more likely to get people to do favors for you when you make them as simple as possible.
Here are some tips for how to do so:
Know your M.O.: Don’t make any moves before you draw up a plan first. Think about what you’re going to say and have a reason for reaching out to a particular person. Don’t just send out mass emails hoping someone will bite. No one will.
Short and sweet: Have a point and make it. Give them the pertinent information and be on your way that way they can help you and be on theirs.
Establish common ground: If you notice or find out that you and that person share an interest then point that out. It may make them more inclined to get back to you.
Spell it out: Don’t be vague by any means. Try to make it as clear as you possibly can without rambling on for pages upon pages. Just be concise. They will not try to figure out what you’re trying to say. Remember, the key here is SIMPLE. Explain to them what you’re looking for and why.
Social media is your job-search friend, as long as you know what you’re doing. Even though it has the word “social” in it, you should still be as professional and polite as you would in person. After all, the point is to get closer to a face-to-face meeting.